07 Jan 11 POM Wonderful’s penchant for litigation
One of the busiest law firms in the US over the past year has been Roll Law Group, perhaps better known as the in-house team for POM Wonderful, a pomegranate juice purveyor with a penchant for high-profile litigation.
The 40-lawyer team (and the company’s outside counsel) was entrenched in litigation in courts across the country, pursuing claims against competitors, fighting the press and battling federal regulatory agencies. POM was both plaintiff and defendant in a series of actions in federal and local courts — grappling with a legal fee dispute, bringing claims against juice competitors over advertising and labeling and challenging the Federal Trade Commission over allegations of deceptive advertising. What follows are key moments in a very active litigation year for POM.