04 Oct 2012 Pleats put savvy into fast food packaging
In an industry with few new stories left to tell, a small US company named GreenDustries is making a big name by aiming to revolutionise the food service packaging industry with two proprietary fast food packages: the PleatPak (for burgers and sandwiches) and the Magic Bag (for French fries and finger foods). The packaging provides the consumer with a superior consumption experience as it eliminates messy stains and cold, soggy food by using its pleated technology.
The PleatPak and Magic Bag are manufactured to perfectly fit the contours of the food it is intended to contain. Other packaging products in the foodservice segment are merely different configurations of flat (sheet) wraps, boxes and bags that have been around for a long time.
The PleatPak’s pleated package snugly surrounds and clutches the bun/sandwich keeping the burger and toppings in place. It provides the consumer a sanitary way to eat out of the PleatPak and prevents condiments from spilling onto ones lap. It allows the bun to be eaten comfortably and neatly with just one hand.
The company say the PleatPak is also the best solution for the majority of fast food consumers who order from the drive-thru window, many of whom eat in the car.
The Magic Bag – as its name suggests – is full of tricks by simply expanding its pleats. The Magic Bag stands on its own, spreads out to form a pouch, transforms into a basket and is the ultimate packaging solution for French fries and all other finger foods.
It allows you to eat in the most convenient way, whether you are sitting at a table, walking, in a car, or sharing with friends. The Magic Bag also provides superior heat-retention keeping the food warmer and crispier throughout consumption.
The PleatPak is already being used at several iconic places including Yankee Stadium and Madison Square Garden in New York City and several regional chains throughout North America, including Hero Certified Burger, Energy Kitchen and Bumpers Drive-In. It is also used at many universities, food trucks, stand-alone locations and carried by many distributors.
It is no coincidence that this innovative, functional, and sustainable packaging has won numerous packaging awards.
GreenDustries claims to have one of the smallest carbon footprints for to-go food packaging. In addition, the products are made using 100 percent recycled paper. These superior “green” qualities have earned GreenDustries the endorsement of several environmental groups.
For more information, visit http://greendustries.com
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Source: Packaging Digest