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PepsiCo’s sale of Tropicana: what it means for the future of the juice category

PepsiCo’s sale of Tropicana: what it means for the future of the juice category

On 3 August 2021, PepsiCo announced the sale of its Tropicana and Naked fruit juice businesses – a giant change that’s explored further here by Euromonitor. They have been bought by the French private equity firm PAI Partners, while PepsiCo retains a non-controlling stake in a new joint venture for the brands. According to Euromonitor […]

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