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PepsiCo’s enormous project to redesign its two-litre bottle

PepsiCo new 2-litre bottle

PepsiCo’s enormous project to redesign its two-litre bottle

First designed in 1970 by PepsiCo and improved in the 1990s, the two-litre bottle is an imperfect mainstay of the soft drink industry. But now, after 30 years without change, it’s getting a complete makeover. PepsiCo’s curvier new bottle is easier to grip and balance in the hand, while consuming slightly less plastic in the […]

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