Carst and Walker

NikNaks celebrates over 40 years of snacking with new Spicy Beef flavour

PepsiCo/Simba is marking the 40th birthday of one of South Africa’s enduringly favourite snacks, NikNaks or amaNikNaks as its affectionately known in the township, with a new Spicy Beef flavour to complement the current range of Original Cheese and Fruit Chutney.

Over the years, the maize snack has gone through various revamps in terms of the look and feel of its packaging and over the years the familiar NikNaks icon ‘Nik the Nak’ has also been given a face lift. It was first introduced as a middle-aged comic-like character but has since evolved into a funkier more youthful male, symbolising elements of youth culture.

According to NikNaks marketing director, Carla De Quintal, “NikNaks has always had a very loyal fan base and the brand has consistently stayed true to the needs of this market. The launch of Spicy Beef meets the market demand for a spicier, meaty tasting option in the NikNaks range. As a true South African brand NikNaks continues to spread the message that for a ‘taste of home’ in the form of a NikNaks fix you just need to be wherever the fun is.”

The new flavour launch will be supported by PR, novel sampling via a specially designed NikNaks vending machine, in-store competitions and point-of-sale material.

NikNaks Spicy Beef will be available from October 2013 at all major retailers and forecourts in a 55g or a larger 150g pack at current NikNaks pricing.

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