25 May 2012 New Liqui-Fruit flavours come with a smile

Liqui-Fruit has launched two new flavours to its sparkling range and, with it, a prominent social responsibility campaign in support of Operation Smile South Africa to help give children born with facial deformities their smiles back.

With Liqui-Fruit’s prominent iCan campaign, R1 from each new Liqui-Fruit iCan sold will be donated to the Cipla Miles for Smiles Foundation and its Operation Smile that provides free corrective surgery to those born with cleft lips and cleft palates, and any other correctable facial deformity.

The collaboration between Liqui-Fruit and the Cipla Miles for Smiles Foundation hopes to inspire and challenge more individuals to go out and make a difference in the lives of those around them.

David Grier, the founder of the Cipla Miles for Smiles Foundation, has successfully run the length of the Great Wall of China and completed other gruelling adventures.

In his quest to gather support for the foundation, David Grier says, “There are many synthetic drinks on the market that one can use for rehydration and to replenish reserves after exercise. I have always taken the natural route. I like to know exactly what I am putting into my body. My choice has always been red grape juice and Liqui-Fruit’s two new iCan flavours are rich in Vitamin C and immune-boosting grape seed extract, making them the perfect beverages.”

Liqui-Fruit’s two new iCan flavours, Dark Grape and Red Grape & Pomegranate, are packaged in the new easy-to-hold 275ml slim can that carry the iconic words “iCan” splashed across it in a burst of colour.

Michelle van Schalkwyk, Liqui-Fruit’s marketing manager says, “With Liqui-Fruit iCan, we make it possible for all consumers to make a difference in the lives of children born with facial deformities. In addition, consumers get the intrinsic benefits of a 100% juice with added grape seed extract and the benefit of sustainable energy.”

The pack design, as well as the design of the shrink wrap of the 6 packs, was designed by Just Design. The Liqui-Fruit iCan packaging was manufactured by Peninsula Packaging and Bevcan supplied the cans.