New easy-squeeze yoghurt from Parmalat
Parmalat presto offers an exciting new and convenient way to enjoy a healthy delicious yoghurt snack anytime, anywhere.
This is made possible through the unique packaging design that gently eases the product up towards the mouth of the container from where consumers can enjoy it without mess and without a spoon.
The yoghurt is Halaal endorsed, low fat and available in two flavours: Strawberry and White Chocolate.
This is also the first-ever white chocolate-flavoured yoghurt available in the South African market. The launch is being supported by TV and radio advertising, point-of-sale material and in-store brand activations.
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