Nando's Mugabe ad

Nando’s chickens out: pulls Mugabe lampoon TV commercial

Nando’s latest edgy satirical TV ad, “last dictator standing”, that’s currently running in South Africa will be cancelled, the Nando’s restaurant chain has said – in reaction to outrage over the ad in Zimbabwe from militant Mugabe supporters.

“We’ve noted with concern the political reaction emanating out of Zimbabwe, including perceived threats against Nando’s Zimbabwe’s management, staff and customers,” the company said in a statement.

On Tuesday, a militant youth group loyal to Zimbabwe’s president Robert Mugabe called for a boycott of Nando’s because of the ad. 

Nando’s SA said it took these threats very seriously and would no longer flight the TV commercial as part of its festive season campaign.

“We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando’s staff and customers.”

The commercial shows Mugabe dining alone at Christmas, his empty table set for departed dictators, including Muammar Gaddafi. 

To the soundtrack of Mary Hopkin’s hit song “Those Were the Days,” the commercial shows an actor playing Mugabe reminiscing about his times with former dictators. It portrays him and Gaddafi engaging in a water pistol fight, with Gadhafi wielding a golden AK-47.

Mugabe also makes sand angels with Iraq’s Saddam Hussein, sings karaoke with Chairman Mao, and holds overthrown Ugandan dictator Idi Amin astride a tank.

The commercial is has reached well over the one million mark on Youtube and you can watch it here!

{youtubejw}38YWB8iX7OY{/youtubejw}

Addendum:

From Financial Mail: “…. if Mugabe is a dictator and has been doing terrible things in Zimbabwe — as the Nando’s advert implies — then why is Nando’s there? Worse still, its business partner in that country is reportedly Ray Kaukonde, one of the provincial leaders of Mugabe’s Zanu-PF.

So here’s a tip: you mustn’t try to associate in your adverts with people who condemn a dictator then do business with his cronies the rest of the time.

Still, it was a bloody good advert and anything that makes Mugabe squirm makes me happy…..” quoting FM columnist, Justice Malala