17 Jun 2010 Much more to shout about for Lunch Bar

Lunch Bar, one of South Africa’s favourite chocolate bar has caught football fever. For the World Cup, the brand is sharing in the nations excitement and optimism by literally wearing its colours on its sleeve and changing its name to LADUMA!

“Lunch Bar has never been a brand to sit on the sidelines, and it has never done anything in half measures. It has always given Much, Much More! Changing a brand name is serious, it’s a real commitment. But we want to demonstrate to South Africa that we’re serious about supporting our team, and committed to being a part of the incredible excitement in South Africa at this time,” says Cadbury Chocolate marketing director, Greg Banach.

Aside from the bold new name change, the packaging remains identical which means Lunch Bar fans will still easily recognise the brand on shelves.

Voted SA’s most loved chocolate in the 2008 (Ipsos Sunday Times Top Brands Survey) Lunch Bar is the “oviaas” choice for millions of chocolate-lovers and is without a doubt, a South African icon.                        

But then again, so is Laduma! This popular chant, which has made its way out of football stadiums across the country and into our daily language, originates from the isiZulu for “it thunders”. A precise translation, however, is meaningless as it has simply become synonymous with football and a feeling of euphoria that is uniquely and proudly South African.

Banach assures Lunch Bar fanatics that the product inside has not changed at all: “It remains South Africas favourite chocolate bar, packed with Much, Much More chocolate, peanuts, caramel, wafer and crisped rice. The Lunch Bar brand name is so strong and so ingrained in the South African psyche, that we have complete confidence in the brand’s ability to speak for itself with or without the familiar name lettering,” says Banach.

“Laduma” Lunch Bar is available in-store for as long as stocks last. The familiar brand name will return to the packaging when stocks run out.