16 Mar 2011 Mintel lauds SA’s Alien Giant Roller liquid candy

International research group, Mintel, has named Alien Giant Roller liquid candy, made in Jo’burg, as its New Product of the Month for February 2011. Says a report in Packaging Digest:

“The researchers at Mintel are always amazed at the many new methods of presenting confections to children, and Alien Giant Roller Liquid Candy is no exception. Alien Sweets and Confectionery in Johannesburg, South Africa has used a giant “roll-on” pack to enable the user to roll liquid candy onto the tongue.

The package is extrusion blow molded in HDPE and measures a lengthy 22cm. An injection molded PP screw-on cap acts as a closure. A full flexo-printed shrink sleeve covers the entire length of the package body.

This liquid candy is retailed in a 125ml pack featuring a plastic roller ball at the end that is used to roll the product onto the tongue. Because the package is made from HDPE, it can be squeezed to get more product out quickly. There are four flavour varieties for this tall treat: apple, blue raspberry, strawberry and grape.”

About Alien Sweets

Founded in 1994 by Raymond and Wendy Schultz, Alien Sweets and Confectionary is the maker of the popular and innovative liquid candy sweets. Its liquid candy mouth spray and tongue “roll-on” have reportedly been hugely popular with children.

The company has over 100 customers in several countries and employs eleven people at its Cyrildene, Jo’burg, factory. It has won numerous awards for product innovation.

Read more at http://www.aliensweets.com/