McCain Sweet Potato chips

McCain launches sweet potato chips

McCain has introduced a new way to enjoy sweet potato, with the launch of two new frozen products: 500g McCain Sweet Potato Crinkle Cut Chips and Sweet Potato Roasts with Rosemary and Garlic, making these the first sweet potato chip and roast options for South African consumers.

McCain Sweet Potato roastsMcCain Foods SA, the frozen potato market leader [with 64% share according to Synovate Aztec 12mm Jul 10], says consumers leading healthier lifestyles are looking for new food trends to satisfy more selective meal requirements that fulfil those needs. “This new and unique orange variety of sweet potato delivers delicious chips and roasts that are crispy on the outside and soft on the inside. They are easy to prepare as part of a meal or snack and are naturally cholesterol free and low in saturated fat,” says a company press release.

“These products are convenient to use and a great alternative to regular side dishes. Furthermore, research results indicated that as many as between 73-75% of consumers liked and would buy the new McCain Sweet Potato products.”

The new McCain Sweet Potato products are available at selected Pick n Pay, Spar and Checkers stores.