17 Sep 2013 Maizena cornflour launches in a trendy new tub

Maizena, South Africa’s favourite cornflour is now also available in an innovative, convenient and trendy new 500g tub that is easy to store and has a resealable screw-top lid. [Click pic to enlarge]

According to Maizena’s brand manager, Willoë Coetzer, Bokomo’s Maizena has a proud heritage that has been passed down through generations for more than 100 years.

“It has earned a reputation as South Africa’s much loved and trusted cornflour over the decades and has always been every cook’s secret ingredient.  Despite the fact that Maizena has become a pantry essential, it was time to rejuvenate the brand and to offer loyal consumers more choice in terms of packaging. The new 500g tub not only offers convenience, but is sure to attract the next generation of cooks,” says Coetzer.

Cornflour is not only used to create a rich, smooth consistency in sauces, gravies and for thickening stews, soups and casseroles, but is also used in baking for favourites such as milk tarts, meringues, shortbread and other crisp, light baking delights.

Maizena also appeals to consumers who are wheat intolerant or allergic to gluten as it is  gluten-free.

Maizena has a shelf life of 24 months. New Maizena in a tub will be available from all leading retail stores countrywide from October 2013 at a recommended retail price of R17.99.

The packaging was designed by Cape-based design agency, Creative Performance.