05 Jan 2012 Liqui-Fruit launches fizzy variant

Liqui-Fruit, South Africa’s favourite fruit juice brand*, has introduced Liqui-Fruit Sparkling, a new range of carbonated 100% fruit juice dual flavour blends, with no added sugar or preservatives and a 12 month shelf life. Part of the Ceres stable, brand owner, Pioneer Foods, says the new drinks are “guaranteed to put fun fizz into the carbonated long-life juice category and a sparkle into consumers’ steps”.

Packaged in contemporarily designed 275ml slim cans, Liqui-Fruit Sparkling is available in four flavour variants: Litchi & Pine; Cranberry & Apple; Passion & Pear and Strawberry & Orange.

The pack design for the Liqui-Fruit Sparkling slim cans was done by Just Design. The cans are manufactured by Bevcan. The new Liqui-Fruit Sparkling will retail as single units or in six packs from January 2012.

* Sunday Times Top Brands Survey 2011