11 Oct 2013 Lay’s launches new Munch Bag

PepsiCo South Africa has introduced a new 60g Lay’s Munch Bag – a first for Lay’s, and said to be an ideal single-serving size; one that’s not too small and neither too big. [Click pic to enlarge]
The new 60g Munch Bag is available in three of Lay’s most popular flavours Salted, Caribbean Onion & Balsamic Vinegar and Spring Onion & Cheese.

The new pack size taps into a core consumer need for a snack product that offers the ideal serving to enjoy solo.

Says Lay’s marketing manager, Nthabiseng Hlophe, “The new Munch Bag is suited to those consumers looking for some time out to treat themselves but without the guilt of overindulging. It is ideally situated between the small 36g pack, which offers a quick snack, and the large sharing 125g pack, which is too much for one person in a single sitting.” [Some might disagree with that last point! Ed]

“This also delivers on Lay’s promise to constantly evolve their brand by responding to consumer trends,” adds Hlophe.

The Lay’s Munch Bag is available from select major retailers and forecourts across the country.  The launch of the Lay’s Munch Bag is supported by themed in-store point-of-sale and PR.