05 Dec 2013 Introducing the new Lay’s Deli range

Just in time for the summer entertaining season, PepsiCo SA/Simba has introduced Lay’s Deli, a new range of deli-inspired kettle-cooked potato chips. [Click pic to enlarge]

The chips are available in four deli-style flavours: Cheese Gratin & Caramelised Onion; Sundried Tomato & Olive; Cream Cheese & Jalapeno and Creamy Peppered Fillet.

PepsiCo says “the Lay’s Deli Kettle Cooked collection is crafted from the finest quality potatoes, which are sliced just right and slow cooked ‘kettle style’.”

The launch of the new Lay’s Deli Kettle Cooked potato chips in a sophisticated packaging design with a black matt finish, will be supported by a full marketing campaign with the messaging that Lay’s Deli ‘Brings Back the Mmm!’ – the ideal treat to enhance a couple’s shared moments.

The campaign will include a new television commercial, in-store and venue sampling, a digital campaign as well as public relations.

The Lay’s Deli range is available from select key retail stores and forecourts in Gauteng from November 2013 with a full nation-wide rollout in 2014 at a recommended retail price of R7.99 for 50g and R13.99 for 110g.