Fruit Pack

Introducing Fruit Pack – a new natural fruit snack for kids

Fruit Pack, a 100% natural fruit purée, has been launched in SA and should prove a boon to boost fruit consumption among kids.

Parents who prefer to give their kids natural foods will love Fruit Pack as it contains no added sugar, no colourants, no flavourants and no preservatives – just pure fruit.

This easy and convenient solution is available in three kid-appealling flavours: Awesome Apple, Apple & Pear, and Strawberry & Banana. Fruit Pack is packaged in a squeezable pouch. Simply twist off the cap and serve, which means kids can easily feed themselves whether they’re at home, at school or out-and-about. Pouches are resealable, too, which allows the fruit to be enjoyed up to 24 hours later.

“As a mother of two who’s concerned about my kids’ daily fruit intake, Fruit Pack ensures they get the benefit of at least one fruit serving when we’re time-challenged. Innovative squeezable and resealable pouches give us parents a new and fun way to deliver delicious, healthy and convenient snacks for our kids,” says Anne Keyworth, MD of Fruit Pack.

Fruit Pack has a 12-month shelf life and is manufactured and packaged by state-of-the-art technology in Italy. Every step of the production process, stresses Anne, complies with strict international health, safety and environmental standards as “set out by the world’s leading certification body, and adheres to regulations set out by the South African Department of Health”.

Available at selected retailers across South Africa from January 2011, Fruit Pack will have a recommended retail price of R9.95 per 90-gram pouch. Bulk boxes of 4 x 90-gram pouches per flavour will also be available from R37.95.

About Fruit Pack

Fruit Pack is a privately owned company based in Cape Town. A subsidiary brand to Antanna, a product design studio specialising in bespoke leather goods for the hospitality and corporate gifting industries, Fruit Pack is owned and operated by Anne Keyworth.

After extensive travel through Europe with her husband and children, Anne identified the opportunity to introduce Fruit Pack into the South African market after discovering the perfect travel snack for her two boys with irregular eating patterns: highly nutritious and delicious fruit purée in a resealable and durable pouch.

To order Fruit Pack or find your nearest stockist visit, call 021 422 2545 or email [email protected]. People can also visit the Facebook page for the latest news updates – search for “Fruit Pack”.