15 Mar 2012 Innova’s most innovative products of 2011-#2
Here is the second set of ten products determined by Innova Market Insights as twenty of “the most innovative and on-trend products” that it featured in its database and monthly newsletter in 2011, listed in the order in which they appeared. One of them is from Southern Africa. Click to read about the first ten here….
11. Bio-Synergy Skinny Mousse (UK)
Bio-Synergy has introduced the newest product in the Skinny range in the UK, promoted as “the lowest calorie and healthy dessert on the market”.
This dessert is enhanced with chromium, which contains naturally occurring amino acids which helped to suppress sugar cravings. Bio-Synergy Skinny Mousse comes in two flavors Chocolate less than 80k/cals and Caramel less than 50k/cals, both of which are low in, fat, sugar and carbohydrate.
Each mousse is promoted as an excellent complement to any meal, as well as after a workout or as a low calorie snack.
12. Go-Gurt Yogurt (Australia)
National Foods Go-Gurt yoghurt is offered in a stand up flexible pouch with a screw cap closure on top.
The label states “freeze and go” and so the chilled distribution product may be eaten either chilled or frozen by squeezing out of narrow dispensing closure. The product features a number of on-trend claims: “Low GI for sustained energy. With vitamin D and calcium for strong bones. No artificial colours, flavours or preservatives. Friendly live cultures.”
13. Emmi Yogurt Milk (Switzerland)
Emmi has launched a product to the Swiss market for muesli lovers. Emmi Yogurt Milk is thicker than milk and more fluid than yoghurt. The consistency of this dairy product is therefore ideal for mixing with muesli or fruit.
According to the company, “It’s a familiar problem for muesli-lovers: yoghurt makes the flakes stick together, meaning you have to add milk to be able to eat the muesli easily. But not too much, otherwise the muesli quickly starts to resemble soup. Emmi Yogurt Milk makes this dilemma a thing of the past.”
Emmi Yogurt Milk is made from Swiss milk and has no flavourings or artificial additives. The product comes in a 750ml resealable pack and is easy to pour thanks to its practical spout.
14. Metten Delicious Country Sausages (Germany)
Metten Fleischwaren has launched “Delicious Country Sausages” innovation with wieners, bockwurst and poultry sausages. All three products are pasteurized in the new Metten aroma beaker of plastic which incorporates the patented PermaSafe technology (Weidenheimmer) that can be kept uncooled for up to six months.
The beakers are attractively designed with a large inspection window. The innovative EasyPeel foil makes it easy to open the beaker. In addition, the snap closure allows the pack to be closed again in case not all the sausages are to be consumed right away.
An especially practical feature: the sausages can either be simply heated in the beaker in the microwave or in the traditional manner in a cooking pot.
15. Kellogg’s Be Natural Four (Australia)
Chia seed recently achieved Novel Foods approval for use in baked goods in the EU, but recent launches in Australia have been particularly noteworthy.
The latest addition to Kellogg’s Be Natural snacks range (Four bars), are promoted as a simple combination of four natural ingredients: fruit, nuts, grains and seeds. The bar contains chia seeds because, “they are rich in omega 3, protein, fiber and antioxidants but most importantly taste amazing!”
Pepsi’s Sakata brand now includes Gourmet Bites featuring this ingredient.
16. Ninho Fruti (Brazil)
Nestlé’s latest healthy innovations are two new ready-to-drink, dairy-based beverages in Brazil to help parents increase their children’s daily consumption of iron and essential vitamins.
Ninho Fruti is made with real fruit and provides 32%, 31% and 40% of children’s recommended daily intakes of vitamins A, C and vitamin D respectively. It also provides 30% of the recommended daily intake of iron.
17. Nestea With Stevia (Switzerland)
Coca-Cola is set to start launching new beverage products containing steviol glycosides (stevia) in the rest of the EU from February/March 2012, now that regulatory approval has occurred for the natural high intensity sweetener.
The company has already reported success for its Fanta Still with Stevia product in France [a market that has had preliminary authorization since 2009], a line with 30% less sugar that has taken 6% of sales of the Fanta brand in France and was elected at the Saveur de L’Année [product of the year].
Nestea Green Tea with Stevia was launched to the Swiss market at the beginning of 2011.
18. Kombucha Energy Shots (US)
Celestial Seasonings has announced the US launch of Kombucha Energy Shots – an all-natural shot that is claimed to fill the void within the energy shot and beverage categories by combining B vitamins and energizing botanicals, like ginseng and caffeine from guarana, with the revitalizing effects of kombucha, a fermented black tea.
Celestial Seasonings Kombucha Energy Shot s are made from the brand’s authentic, live, raw kombucha, with an added proprietary blend of energizing ingredients like caffeine from guarana, B vitamins and ginseng.
19. Impala Beer (Mozambique)
SABMiller has launched the first ever commercial scale cassava-based beer.
The beer, Impala, will be brewed in Mozambique by SABMiller’s local subsidiary, Cervejas de Moçambique (CDM). The launch marks the latest step in SABMiller’s ambition to create a portfolio of high-quality, affordable beers made using locally-sourced raw materials for lower income consumers in Africa.
Approximately 40,000 tons of raw cassava will be used annually in the production of Impala, creating new employment for over 1,500 smallholder farmers and their families.
20. Dr Pepper TEN (US)
Delivering the “iconic taste of regular Dr Pepper but with just 10 bold calories,” Dr Pepper TEN is designed specifically for men who prefer the full flavor experience of regular Dr Pepper but want a lower-calorie option without the diet imagery. It features a “distinctly masculine package design,” complete with a gunmetal gray colour scheme, industrial rivets and bold new font.
Consumer feedback and research showed that many men between the ages of 25 and 34 are not completely satisfied with the taste or image of diet sodas – although they understand the need to make healthier beverage choices.
Click here for Innova’s first ten!
FOODStuff SA is grateful to Innova for this exclusive arrangement in South Africa to share select content from its subscriber-only newsletter/magazine with our readers!
Innova Market Insights: www.innovadatabase.com