Healthy snacking with new Safari Just Fruit range

SAFARI, the trusted brand in dried fruit for generations, has recently launched its new Just Fruit snack range, positioned on a strong health platform: all the healthy goodness of fruit without added sugar.

Ideal for snacking and lunchbox treats, the new SAFARI JUST FRUIT range has no added sugar and contains almost 100% pure fruit. The Just Fruit range will also appeal to health conscious adults and those who lead an active and busy lifestyle.

Safari Fruit Flakes“Due to today’s busy lifestyle we often eat unhealthily. There is no time to plan meals properly and when we get hungry, it is not always practical to carry fresh fruit on the go. SAFARI Just Fruit snack range is convenient to carry around in a handbag and is available around the clock. One portion of SAFARI Just Fruit snacks can replace one fruit that forms part of your required five fruit and vegetable servings a day,” says Lydia Britz, brand manager of SAFARI.

The Just Fruit range consists of:

  • •Just Fruit Bars – contain natural fruit and are low in GI. The flavours include Apricot, Peach, Berry and Pear & Currant.
  • Just Fruit Rolls – low in GI and comprise Berry, Peach and Banana.
  • •Just Fruit Mixed Flakes – a mixture of various fruit, perfect for a bite-size serving.
  • •Just Fruit Zingers – flavour variants are Tutti Frutti, Berry Smoothie and Toffee Apple.

Cape Town-based design agency M&A was responsible for the new eye-catching design of the SAFARI Just Fruit range.

The SAFARI Just Fruit Bars and Just Fruit Zingers have a long shelf life of 7 months, while the Just Fruit Rolls and Just Fruit Mixed Flakes have a shelf life of 12 months. The suggested retail price for the Just Fruit Rolls is R8,49, the Fruit Zingers are R18,99 per pack of six, the Just Fruit Bars are R19,99 per pack of five and the Fruit Flakes are R3,99 each.