23 Oct 2013 Gold Pack Awards 2013!

South Africa’s packaging Oscars were announced last night at a gala function in Jo’burg – and the ultimate winner is the world’s first multi-functional two-piece injection moulded closure for spice bottles! Undoubtedly, the Gold Pack Awards programme – established by the Institute of Packaging South Africa (IPSA) 40 years ago – is firmly entrenched as the premier event for South Africa’s packaging fraternity.

This year, from a multitude of entries, the judges first identified the finalists and then picked worthy recipients of Gold, Silver and Bronze Medals in the various categories.

“Many recipients of awards in this competition are submitting their entries to the WPO’s WorldStar programme. South African packs have garnered numerous WorldStars ever since IPSA became a member of the WPO in 1993 – confirming the country’s world-class status. And that’s what the Gold Pack Awards are all about – promoting and encouraging world-class excellence in packaging design and technology,” commented long-time Gold Pack judge, Gill Loubser, publisher/editor of PACKAGiNG & Print Media magazine.

“They’re also about fostering co-operation across the packaging supply chain and we’re delighted to see an increasing number of entries coming jointly from brand owners and converters.”

Here are the top awards and finalists in the two food categories, with the Gold Pack Trophy laureate in the Ambient Food Category. [Click pics to enlarge]

AWARD: IPSA Gold Pack Trophy: Robertson’s Spice Cap

Entrant: Unilever South Africa, Astrapak JJ Precision Plastics, Spec Tool & Die (mould maker), Consol

Converter/s: Astrapak JJ Precision Plastics, jointly with Consol

Brand Owner: Unilever South Africa

Category: Gold in Ambient Food

Judges’ comment: All components of this pack work together to add value throughout the supply chain, meeting consumer needs and enhancing the Robertson’s Spice brand.

This is the world’s first injection-moulded orientated multi-functional closure on a glass bottle. This two-piece marvel not only offers consumer convenience, it protects contents from cross contamination and provides extended shelf life. The stylish and modern bottle integrates elegantly with the cap.

The ergonomically-designed bottle is 10% lighter than its predecessor and the re-engineering of the small glass jar has been excellently executed.

AWARD: Silver – Ambient Foods

Name of Entry: Swartland Rusks

Entrant: Pouch Dynamics

Converter/s: Pouch Dynamics

Brand Owner: Group 35 Foods

Category: Ambient Food

Judges’ comment: This pack applies the advantages of a laminated, metallised, printed, resealable pouch to enhance the brand’s appeal and consumer convenience.

AWARD: Bronze – Ambient Foods

Name of Entry: White Star Quick Super Maize Meal Bag

Entrant: Afripack Consumer Flexibles, Sasko

Converter/s: Afripack Consumer Flexibles

Brand Owner: Sasko

Category: Ambient Food

Judges’ comment: A new-look metallised bag elevates this quick preparation maize meal product and sets it apart from others in its category.

FINALISTS IN THE AMBIENT FOOD CATEGORY

AWARD: Gold – Perishable Foods

Name of Entry: Parmalat Presto

Entrant: Parmalat, Astrapak Plastform

Converter/s: Astrapak Plastform

Brand Owner: Parmalat

Category: Perishable Food

Judges’ comment: The versatility of the substrate and a squeezable pack design that allows yoghurt to be eaten directly from the pack makes for an interactive and engaging pack, creating a brand proposition and offering consumer convenience.

AWARD: Silver – Perishable Foods

Name of Entry: Heaven Ice Cream Wrapper

Entrant: Afripack Consumer Flexibles

Converter/s: Afripack Consumer Flexibles

Brand Owner: Nestlé South Africa

Category: Perishable Food

Judges’ comment: The velvety touch exploits the tactile opportunities of linking the pack to the brand and adds to the consumption experience.

AWARD: Bronze – Perishable Foods

Name of Entry: Danone Nutriday Sleeved Yoghurt Tub

Entrant: Astrapak Plastform, Danone, Tadbik Pack

Converter/s: Astrapak Plastform, Tadbik Pack

Brand Owner: Danone

Category: Perishable Food

Judges’ comment: The use of a full-length sleeve on a thermoformed tub creates a dynamic and impactful pack for maximum branding and shelf impact.

FINALISTS IN THE PERISHABLE FOOD CATEGORY

Click here to see the beverage category winners on www.drinkstuff-sa.co.za.

Visit the Gold Pack Awards website: www.goldpack.org.za