New Liqui-Fruit

Fresh new look for Liqui-Fruit

Liqui-Fruit, South Africa’s favourite fruit juice brand (according to the Sunday Times Top Brands Survey 2011) is sporting a fresh new look, heralding a new era for Liqui-Fruit’s juicy goodness.

“The vibrant new packaging was developed to keep up with the changing market and consumer needs. Clearer flavour descriptors and mouth-watering fruit imagery will delight consumers when selecting their favourite fruit beverage”, says Karen Veysey, Liqui-Fruit’s brand manager.

The pack design for the new look range was done by Stellenbosch-based agency, Just Design. The new look range is available in 1 litre and 250ml cartons

This new look range will be on shelf from May 2012 and will retail for approximately R14.99 per 1 litre unit and R25.99 per six packs of 250ml cartons.

Packed in environmentally-friendly Tetra Brik Aseptic recyclable cartons, consumers can visit to find out where their nearest recycling centre is.

Liqui-Fruit is a brand in the Ceres Beverage Company stable, a division of Pioneer Foods, one of the largest food companies in South Africa. Liqui-Fruit has been driving the long-life fruit juice category for 30 years and was once again voted SA’s top fruit juice brand in the Sunday Times Top Brand Awards 2011.