31 Jul 20 Energy drinks on the rise in South Africa – insights from Kerry Ingredients

Energy drinks on the rise in South Africa – insights from Kerry Ingredients
Today’s consumer expects more from their beverage. No longer can a drink just be a thirst quencher or a quick pick-me-up. Hot tea should deliver relaxing effects while fruit juices should have an authentic, natural taste. By the same token, these higher consumer expectations extend to energy drinks. Traditionally, energy drinks are highly caffeinated beverages,