03 Jul 11 Denny feeds the hungry with soup giveaway campaign
Throughout May and June Denny rolled out a “Soup2Give” initiative in partnership with FoodBank South Africa. The zenith of the campaign was reached on 26 May 2011 when South Africa celebrated the first ever National Soup Day, instituted to mobilise South Africans to enjoy a steaming bowl of soup to embrace the onset of winter, but also to come together and spare a thought for the millions of hungry people in our country.
Soup is synonymous with winter, an especially cruel time of the year homeless and hungry people. Denny, South Africa’s premier canned soup range has embraced National Soup Day and is leading South Africa to make sure that those living in our poorest communities can also enjoy a good hot meal when they need it most.
Owen Nteyi shares a bowl of soup with FoodBank executive, Mary-Ann Parr, and Dining In MD, Ron Hoskin, on National Soup Day, 26 May 2011.
Sharon Reid, marketing and sales manager of Dining In, explains the importance of Denny’s involvement in a campaign such as this. “Denny decided to embrace National Soup Day to unite to help feed those in need during the coldest months of the year. National Soup Day 2011 was a special and meaningful day for all involved which we at Denny plan to continue in future years,” she said.
On National Soup Day, Denny donated to FoodBank South Africa R200 000 worth of soup in Cape Town and Johannesburg. FoodBank SA has commenced distributing this soup to some of its 1 059 beneficiary organisations. Mary-Ann Parr, an executive of FoodBank SA, said that partnering with Denny had provided a unique opportunity to both increase the profile of the non-profit organisation and acquire much-needed food for the more than 203,000 beneficiaries fed by partner NGOs.
Throughout May and June 2011, Denny donated to FoodBank SA 50c worth of soup for every can of soup sold. FoodBank SA is a non-profit organisation that secures quality food for the hungry, helping to alleviate hunger and malnutrition in South Africa.
Ron Hoskin, the MD of Dining In, expressed his appreciation to FoodBank SA: “We at Denny feel that feeding the hungry is a wonderful initiative and we are very happy that FoodBank SA was willing to partner with us and help us to reach those in need. We know that they will get the food to the right places. Thank you South Africa for your support in helping us feed South Africa’s hungry.”
Currently, there are approximately 11 million people in South Africa who do not know where their next meal will come from* and one in five children under the age of nine suffers from stunted growth as a result of malnutrition**. FoodBank SA distributes food to more than 1000 NGOs throughout the country.
“Every day millions of South Africans go hungry and we as a nation need to deal with this urgently. It has to be a team effort and we at FoodBank SA are thrilled that Denny has joined us in the fight against hunger. The generous contribution of soup that Denny has donated has gone from us to those in need. Hopefully this is the start to what will be an ongoing effort in the future, so thank you Denny,” said Alan Gilbertson, Acting MD of FoodBank SA.
* General Household Survey, 2009
** Medical Research Council, 2008