Richelieu

Clive’s Column Issue 6 2012

RICHELIEU’S LIMITED EDITION SHRINK LABEL

Launched in 1946, Richelieu is a rich-tasting brandy made in the French tradition to be enjoyed as an after-dinner treat or as everyone’s favourite mixer. One of South Africa’s best-loved icons is now available in a limited edition, with a highly-decorated shrink sleeve and hallmark gold braiding.

There’s a full list of credits for this innovative concept – Distell’s marketing team for the idea that goes a long way to stimulating further interest in this established brand, Ferroprint’s shrink sleeve printed on a Nilpeter FA six-colour press using inks from Select Inks, Qualipak for applying the labels, Nampak Glass for the shaped bottle, Nampak Closures for the printed screw cap and Distell Wadeville for filling and capping the bottles. Photography: Clive Glover

BobtailBOBTAIL’S PEANUT BUTTER FLAVOURED ICED BISCUITS

Let’s all paws for a moment! Legend has it that in the 1800s dog biscuits were accidently invented by a London butcher trying to expand his clientele by creating a new biscuit recipe. After baking a batch he tasted them and thought they were terrible! He gave one to his dog who promptly gobbled it up. He then began making bone-shaped biscuits and in 1908 sold his recipe to an American businessman who established the FH Bennett Biscuit Company. In 1911 the recipe was patented and The Milkbone dog biscuit was acquired by Nabisco Biscuit Company.

South Africa’s best-selling dry dog food, Bobtail, has recently launched Peanut Butter Flavoured Iced Biscuits sporting some really cool-looking patterns. Using creative talent from Cape-based M&A Design, Nampak Cartons & Labels Denver litho prints the 350g/m2 recycled white-lined grey-back board cartons from Hansol on a KBA press, using UV inks and varnish from Sun Chemicals.

Kellogg's PorridgeKELLOGG’S CORN FLAKES PORRIDGE

Will Keith Kellogg and his brother, Dr John Harvey Kellogg, were the inventors of flaked cereal. In 1906 Will entered the cereal business as American eating habits shifted to lighter, more grain-based meals. With the advent of milk pasteurisation the ready-to-eat cereal business expanded, as did Kellogg Company’s new products, packaging and marketing. Following US-market success, in 1914 Kellogg’s opened its first foreign cereal facility in Canada and continued to expand to new markets, including to South Africa in 1923. Will made an unprecedented move as the US sank into the Great Depression – instead of cutting back he doubled his advertising spend and Kellogg’s sales increased. Then, in 1948 a South African plant in Springs was inaugurated.

Last month Kellogg’s South Africa introduced Corn Flakes Porridge – a first for the company anywhere in the world. Afripack KZN gravure prints Johannesburg-based Syndicate Graphics’ design and Midrand-based CoSo (Collaborative Packing Solutions) fills the 750g bags.

Basmati RiceFIVE RIVERS BASMATI RICE IN NOVEL KIDDIES BACK PACK!

Bas in Hindi means aroma and Mati means full of – hence Basmati means full of aroma. With its remarkably long grain (that becomes longer during cooking) this rice is popular for its flavour and fragrance. When cooked, the rice is lighter and fluffier than standard white rice and does not stick together. Grown primarily in Northern India, and in parts of Pakistan touching India, Basmati can easily be called the Champagne of India.

In case you think you’ve come across all the various rice packaging configurations, here’s a gem of an idea! Imported from India, Five Rivers Basmati 2kg is packed in a PVC bag that doubles as a kiddie’s back pack, complete with welded straps that are adjustable for various shapes and sizes.

VitagenVITAGEN DOG FOOD WITH VALVE FEATURE

Replacing Vitagen’s existing range in woven polypropylene bags are six new variants – Puppy & Senior are in 6kg bags, and Mini Steak, Mini Lamb, Grilled Steak and Roast Chicken in 8kg bags – now packed in laminated bags.

Using designs by Bubblewax Creative, Nampak Flexible Cape flexo prints the bags using inks from Sun Chemical. The bags incorporate a two-way Avery air valve that ‘breathes’, protecting the contents from humidity, dust and infestation. It also reduces the risk of mould, helps to facilitate the filling process and promotes the bag’s stability on pallets as unwanted air is expelled from the bags when they’re stacked in the warehouse.

First published in PACKAGiNG & Print Media, Issue 6 2012.

About Clive Glover

Clive GloverAfter many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment – and the rest is history.

Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.

Clive’s Column appears every month in PACKAGiNG & Print Media Magazine and covers new packs on shelf in SA.