13 Nov Clive’s Column Issue 4 2012

CHOCOLATE MEMORIES

What do you get when you take Eddi, a husband with a Hotel Management degree, and Tammy, his wife with a Food Science & Nutrition National diploma, and place them in the majestic mountains of the Champagne Valley, Central Drakensberg, surrounded by natural beauty, the simple life, support from enthusiastic suppliers, and the passion to develop a range of chocolate souvenirs for the Drakensberg tourist trade?

You get five variants of Chocolate Memories! KZN-based Pro-Print superbly capture an old-fashioned quality look and feel using a design, developed by one of Tammy and Eddi’s neighbours, featuring a classic typewriter font. The pack uses Sappi Kraft Guardliner 335g/m2 and is litho printed on a Komori press in two spot colours and gloss machine varnished on one side. Hostmann- Steinberg SA supplies the inks, Ferroprint supplies the gold stickers and the E-flute display cartons are from Glenwood-based Gifts2Go. It’s local ingenuity at its best!

TOFFIFEE AND WERTHER’S ORIGINAL

In 1903, in the German village of Werther, confectioner Gustav Nebel created candies using a recipe of fresh cream, real butter, white and brown sugars, a pinch of salt, and lots of time. They turned out particularly well and were proudly marketed as Werther’s Echte. Crafting this smooth, creamy caramel candy became a family tradition, handed down through generations. The brand name Werther’s Original was adopted in the 1990s to pander to the growing international market.

Today, Werther’s Original Cream Candy is joined by an array of other delicious treats, with and without sugar. Toffifee, a brand of caramel candies owned by the Berlin-based August Storck, was first sold in Germany in 1973, but by 2000 was being sold in over 60 countries. While Toffifee is available in various carton configurations, Werther’s Original 135g Sugar Free and Chewy Toffees are packed in matt-finished gravure-printed bags with UV inks, giving them a great look and touch quality.

RYVITA RELAUNCHED IN COLOURFUL NEW LOOK

Having experienced the popularity of Crispbread abroad, an enterprising Englishman, Campbell-Garratt, founded The Ryvita Company in 1925 and in 1932 opened the first exclusive Ryvita bakery in Birmingham to produced one of the world’s first packaged goods in the bakery sector. In 1940, Rowntree bought the company and products were made in different locations to overcome wartime zoning regulations that demanded the separation of industrial and residential areas. In 1949, Garfield Weston bought the Ryvita Company, incorporating it into Garfield’s, which was the start of a close family involvement that continues to this day.

Today, Ryvita is part of the Jordans & Ryvita brand at Associated British Foods following a merger with Jordans in early 2009. The original Ryvita may have belonged to the ‘tastes like cardboard’ category, but the diverse new range – Crispbread, Crackerbread, Crackers, Minis, Thins and Rustic Bakes – has a colourful new look with taste-filled variants that set it apart from competition.

CADBURY NUTASTIC LIMITED OFFER

Through the years we’ve all enjoyed South Africa’s number one chocolate bar in various forms – Normal Size (milk chocolate), Man Size (milk chocolate), and Dream (white chocolate). Similarly, starting 22 years ago, we have been treated to memorable TV adverts such as the series of Makhatini from Maritzburugh – the short, stocky (not!) hero who relied on the Lunch Bar for munch-moremunch strength to compete with men double his size.

Now there’s a limited edition Nutastic Lunch Bar in gold and bronze ‘eye candy’ colours to delight both our palates and eyes. Using Kraft’s in-house design, Nampak Flexible reverse gravure prints a PP/metallised PET lamination on its eight-colour Cerutti press with inks from Eagle Inks.

First published in PACKAGiNG & Print Media, Issue 4 2012.

About Clive Glover

After many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment – and the rest is history.

Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.

Clive’s Column appears every month in PACKAGiNG & Print Media Magazine and covers new packs on shelf in SA.