Amajoya

Clive’s Column Issue 1 2012

AMAJOYA INDULGENT-FILLED CANDY

Just over a decade ago, Jonathan Lamprecht sold his company, Sovereign Sweets, to Mars, one of world’s leading confectionery manufacturers. Last year Jonathan purchased a factory in Atlantis and converted it into a top-class hygienic manufacturing facility for his new food business, Joya (jewel in Spanish) Brands. He chose a name for his first product that reflects his African heritage – Amajoya.

There’s a galaxy of variants in the Amajoya indulgent-filled candy range – Creamy Strawberry and Blackcurrant, Smooth Buttermint Candy, Butterscotch Candy with Chocolate Flavoured Centre, Creamy Café Latte Candy, Buttermilk Candy with Chocolate Flavoured Centre and, my favourite, Creamy Liquorice Candy. Running through the range’s packaging is a common cream-colour theme with 3D graphics and a subtle African landscape. Using Cape-based Brandtree’s design work, Polypak gravure prints the bags.

Petit CheeseLA PETITE FRANCE’S BRIE CHEESE

Legend has it that in the eighth century French Emperor, Charlemagne, tasted a soft cheese at a monastery in Reuil-en-Brie and instantly fell in love with its creamy, rich flavour. The emperor’s preference for this cheese is said to be the reason for Brie’s becoming known as the King’s Cheese.

Hilton-based cheese maker, La Petite France, in the KZN Midlands, uses traditional methods to hand make Brie, importing the special wrapping paper, rennet and cultures from France. As Brie matures, the micro-permeable paper allows the cheese to breathe. Oxygen is absorbed and ammonia, a by-product of the maturation, escapes. This exchange eliminates the unpleasant smell and taste often associated with commercial, foil-wrapped Brie and Camembert.

In May 2010, La Petite France won the Eat In Produce Award for best dairy product in South Africa by a small producer, for its Brie. Apart from the classical French graphic design, there’s a touch of light heartedness on the back of the pack where a label shows a Guide to Maturation that is sure to put a smile on your face.

Fragata OlivesFRAGATA SNACK ’N OLIVES WITH NO LIQUID

Throughout the world Mediterranean cuisine and, in particular, Spanish table olives are gaining popularity and becoming a common appetiser and side dish. Fragata Olives and Olive Oil have been produced in Seville since 1929 and the company is now one of the world’s largest producers and exporters of olives.

We have all experienced the phenomenon of packaging profiling – where a preconceived idea about what a pack should contain is based on its shape, colours and design. Those of us used to purchasing olives in bottles, tins or in a stand-up pouches will be pleasantly surprised to see Fragata Snack ’n Olives, for the first time, in colourful matt finished, 100% ink-covered stand-up resealable pouches. Choices include Pitted Green Olives with Chilli, Pitted Green Olives with Garlic and Kalamata Olives with Thyme.

The innovative feature of this range is that the pouches contain no liquid – the olives have been moistened with olive oil and are ready for snacking!

Southern ComfortSOUTHERN COMFORT’S LIMITED EDITION

During the festive season, Southern Comfort rewarded its fans with promotional banded packs with complimentary mixers such as Coke and Schweppes Lemonade and, best of all, a striking limited edition shrink-wrapped bottle, showcasing the distinctive imagery created by award-winning illustrator Christian Northeast.

Originally designed as the neck wrap of the new Southern Comfort bottle, Christian was tasked with depicting the soulful personality of the brand’s birthplace, New Orleans. In a bid to grab consumers’ attention, the bottle features 360º graphics in vivid colours. The full-body shrink sleeve is printed by Ferroprint on a Nilpeter FA6 using inks from Select Inks and 45μm PET from Klöckner Pentaplast. To give the impression of a wrapped gift the shrink label wraps around the entire bottle, including the neck and cap. In this way it includes a tamper-evident seal that’s integrated in the total body sleeve.

Castle LiteCASTLE LITE’S GRAB ’N GO THERMOCHROMIC INK CHILL PACK

Hi-Tech Ink’s Thermotech is a water-based thermochromic flexographic or gravure ink suitable for multiple applications – absorbent papers, board, labels, tags and tickets. The print becomes fully coloured three degrees below the activation temperature and remains colourless above the activation temperature range of between 10 and 69ºC.

Castle Lite has successfully featured a thermochromic ‘snow castle’ graphic on its bottle labels, printed cans (2011 Gold Pack winner) and now, using a slightly modified ink that’s both water resistant and adheres to polypropylene, is applying it to its Grab ’n Go Chill Pack.

Tropic Plastic & Packaging prints the 12-bottle shrink pack on its Comexi FPlus tencolour flexo press. The imported special ‘Grab ’n Go’ tab (handle) adds value by making it easy for rushed shoppers to carry the pack with confidence to the check-out.

First published in PACKAGiNG & Print Media, Issue 1 2012.

About Clive Glover

Clive GloverAfter many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment – and the rest is history.

Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.

Clive’s Column appears every month in PACKAGiNG & Print Media Magazine and covers new packs on shelf in SA.