Grrana

Clive’s Column Issue 3 2012

GrRANA FUNKY ENERGY SACHETS

SHS Africa – normally involved in permanent recruitment and contract outsourcing of staff to assist businesses achieve their strategic goals and distribution of numerous high profile branded lines – has launched its own energy product GrRana. The range consists of three variants – Espresso, Lemon & Lime, and Mixed Berry – in funky vibrant-looking display shippers and sachets.

With Azochem Laboratories, SHS Africa developed an over-the-counter energy solution for sportsmen and active citizens wanting ‘the high without the crash’. This energy solution has two key natural ingredients – Guarana, well known for its positive effects on stamina and endurance, and the African Potato (Hypoxis-rooperi), with its long African history of medicinal use, currently used in South Africa in primary healthcare as an immune booster.

Using artwork created by David Robinson and Roxanne Correia, Shave & Gibson prints the shipper with its tuck-in header card on a five-colour Roland press, using inks and coatings from Sun Chemicals. Innovation Shrink & Wrap (a division of Zippy Labels) supplies the flexo-printed sachets, printed using UV inks from Constantia Inks. I appreciate the inclusion of a fold-over divider device inside the carton to ensure the sachets remain upright and travel well.

Marmite Rice CakesMARMITE RICE CAKES

In 1902, German scientist, Justus von Liebig, discovered that brewer’s yeast could be concentrated, bottled and eaten, and so it was that the Marmite Food Extract Company was formed by the Gilmour family in Staffordshire, England. The product took its name from the marmite, a French word for a large covered earthenware or metal cooking pot. British Marmite was originally supplied in earthenware pots, but since the 1920s has primarily been sold in glass jars that approximate the shape of the original pots. Interestingly, the UK labels still carry the image of a marmite.

In 1990, Marmite Limited was bought by CPC International, which changed its name to Best Foods in 1998. Best Foods subsequently merged with Unilever in 2000, and Marmite is now a Unilever trademark.

As the wellness bug increases in popularity, I notice that more and more local and international companies are changing the stereotype of their rice cake packaging, but none as boldly as Marmite!

WhiskasWHISKAS’ NEW KITTEN STAND-UP POUCHES

Who can resist the cuteness of a kitten? Whiskas recently relaunched its Kitten stand-up pouches in two delightful variants: Delectable Chicken and Ocean Pleasures in 500g and 900g packs.

For cat lovers there are five important Whiskas Kitten Facts (printed on the back of the packs) to remember: kittens grow fifteen times faster than human babies, there are forty-one essential nutrients that kittens need to grow properly; Whiskas Kitten contains all of these in the correct amounts – because kittens’ stomachs are tiny they need to eat little and often; kittens become cats at 12 months; and, most importantly, a varied diet helps prevent kittens being fussy eaters as adults!

The new stand-up pouches with their Kitten logo in oh-so-lovely pastel colours really stand out on shelf. The design work is by Harald Michel’s team at Objective Graphics and Nampak Flexible gravure-print the material in seven colours on a Cerruti Press at its plant in Cape Town using inks from Eagle Inks.

Easter EggsWOOLWORTHS BULK HEN EGGS HOUSE FOR EASTER

Most cultures regard the egg as a symbol of new life and rebirth but to us in the western world it’s pretty much assumed that Easter is a celebration of Christ’s rising. Legend has it that the Easter bunny originally came about as a symbol of fertility.

One of my favourite packaging scouts told me about the Woolworths pitched-roof Hen Eggs House containing 24 individually-wrapped sugar-coated chocolate eggs. Graphics are by Cape Town-based Calibre and the carton, printed by Nampak Cartons & Labels Cape on a Roland press using inks from Siegwerk, has a recessed base to promote stackability at retail and in kiddies’ playrooms where there’s fun to be had peering through the acetate windows.

McCAIN’S MAKEOVER IN BOLD NEW-LOOK PACKAGINGMcCain

Founded by two brothers, Harrison and Wallace McCain, McCain’s first plant opened in February 1957, in a tiny rural village in Canada. Over fifty years later, McCain is the world’s largest global French fry producer, to the extent that it’s estimated that one in every three fries sold worldwide comes from McCain – which translates into one hundred million servings of McCain French fries every day! McCain’s products can be found in thousands of restaurants and supermarket freezers in more than 130 countries around the world.

The company expanded its international reach into South Africa in 2000 through the acquisition of a French fry plant in Delmas and two frozen vegetable plants in Springs and George.

For McCain’s local makeover, Switch tweaked the international designs, from which Polyflex developed the High Definition flexographic plates. KZN-based Venk-Pac rolls out no fewer than 80 variants, printed on its eight-colour gearless Mirraflex press, using inks from Sun Chemical South Africa, on a specialised blend of polyethylenes extruded on Venk-Pac’s Kirion three-layer extruders from Kiefel.

First published in PACKAGiNG & Print Media, Issue 3 2012.

About Clive Glover

Clive GloverAfter many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment – and the rest is history.

Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.

Clive’s Column appears every month in PACKAGiNG & Print Media Magazine and covers new packs on shelf in SA.