Clive’s Column – March 2010
AB PRODUCTS BLACK GOLD
When his coffee shop Kikka was established in 2004 at 217 Main Road, Paarl, Abe Conradie used Black Gold as a salad dressing and garnish. This led to customers asking for stock to use at home or to buy as gifts. Demand for the product grew steadily and Abe decided to bottle and sell the product on his deli shelf. Over time, distributors approached Abe asking if they, too, could add to their ranges.
As a result, Abe thought it best to separate the product from the coffee shop and restaurant business and in 2006 founded AB Products. The AB range includes Black Gold reduced balsamic vinegar with herbs and spices; Mediterrano reduced balsamic vinegar; Olive Oil Tuscan style; Sweet Fire Zesty chilli sauce; and Malagasy Green tangy green peppercorn sauce. Cape Town-based Milkwood Design created the AB logo plus graphic designs for the labels. Bottle and spouts are ex GB Packaging and HP Labelling supplies the labels.
About Clive Glover
After many years in FMCG sales and marketing, and later in packaging as marketing manager of Kohler Plastics and then Kohler Flexibles, Clive formed his own packaging consulting company in 2000. He also started writing articles for various packaging magazines, and purchased his first digital camera to support his articles. Two weeks later was given his first professional photography assignment and the rest is history.
Clive is now first-choice photographer for many FMCG and packaging companies as he has the valuable knack of working digital magic in the specialised area of pack photograpy.
Clives Column appears every month in PACKAGiNG & Print Media Magazine and covers new packs on shelf in SA. Contact Clive
First published in PACKAGiNG & Print Media Magazine, March 2010
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