28 Feb 2021 Castle Lite delivers cold innovation in Africa

Castle Lite delivers cold innovation in Africa

Castle Lite’s status as one of the biggest beer brands in Africa has been built on one, single, simple idea of product value – extra cold beer. Here’s the story of smart promotion of the brand in Tanzania…. Delivering an in-store customer experience of extra cold beer requires good, consistent refrigeration – but this can be tricky in […]