Cadbury introduces Dairy Milk Bubbly Mint
Floating cows and a burst of bubbles heralded the launch of Cadbury Dairy Milk Bubbly in August 2012 and now Mondelez SA has launched the aerated chocolate slab in mint flavour.
Meredith Kelly, Mondelez SA Category Leader Chocolate, says that the runaway success of Cadbury Dairy Milk Bubbly inspired the follow-on: “We’ve been overwhelmed by the manner in which the public embraced Bubbly and we’re sure that with the addition of mint – the best-selling flavour in chocolate – they’re also going to love Bubbly Mint.”
Cadbury Dairy Milk Bubbly Mint will be supported by an exciting television commercial, digital activity, PR and high impact in-store point of sales.
The new Bubbly Mint chocolate will be available in all major retailers from 1st August 2013 in 87g and 150g re-sealable packs.
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