21 Apr 2014 Cadbury Dairy Milk Top Deck gets Bubblified

Mondelez SA has launched an addition to the Cadbury Dairy Milk Bubbly family – Top Deck! Based on South Africa’s top-selling chocolate slab, Bubbly Top Deck is set to follow in the aerated footsteps of the successful Bubbly and Bubbly Mint variants.

Cadbury Dairy Milk Bubbly Top Deck sees light milk chocolate bubbles wrapped in a layer of white chocolate, expanding on the Top Deck theme.

Meredith Kelly, Category Lead on Chocolate, says that bringing Cadbury Dairy Milk Top Deck into the Bubbly fold delivers on fun and indulgence: milk chocolate and white chocolate – bubblified!

“Our Top Deck fans are incredibly loyal, and we know that they’re going to love the new variant!”

Cadbury Dairy Milk Bubbly Top Deck will be supported by an exciting television commercial – featuring the Cadbury cows that caused a sensation when they took to the skies – digital activity, PR and high-impact in-store point of sale displays.

Bubbly Top Deck will be available in all major retailers from 1 May 2014, in 87g and 150g re-sealable packs.

For more information, visit the Cadbury Dairy Milk Facebook community on http://www.facebook.com/CadburyDairyMilkSA.