10 Nov 2011 Brand make-over for Ceres beverage ranges
Pioneer Food’s Ceres beverage range has undergone and extensive brand and packaging overhaul – and used the Anuga expo in Cologne in October to show it off to its substantial international market.
|
|
|
| The old and new logos – the new is cleaner, simpler and fits the ‘natural’ image of the brand and product, and acts as a quality stamp. |
|
|
|
|
|
The new 100% juice and Junior packs – retaining a mainly white background, but with new photography and iconography. The Full Moon Harvest (left) is a new flavour variant that Ceres has just launched, and described as a ‘heady mix of flavours, from berries and pears through to a delectable and lingering peach aftertaste’. The pack designs are by Red Crown. |
|
 |
 |
| The Ceres Sparkling range also has a stylish and appetising new look. |
|
|
|
The bottled water range moves into blue-tinted PET, moving it to a new level of brand sophistication. |
