Brand make-over for Ceres beverage ranges

Pioneer Food’s Ceres beverage range has undergone and extensive brand and packaging overhaul – and used the Anuga expo in Cologne in October to show it off to its substantial international market.

Ceres New Logo

The old and new logos – the new is cleaner, simpler and fits the ‘natural’ image of the brand and product, and acts as a quality stamp.

Ceres New Pack

Ceres Junior

The new 100% juice and Junior packs – retaining a mainly white background, but with new photography and iconography. The Full Moon Harvest (left) is a new flavour variant that Ceres has just launched, and described as a ‘heady mix of flavours, from berries and pears through to a delectable and lingering peach aftertaste’.

The pack designs are by Red Crown.

Ceres Sparkling
Ceres Sparkling Cans
The Ceres Sparkling range also has a stylish and appetising new look.

Ceres Water

The bottled water range moves into blue-tinted PET, moving it to a new level of brand sophistication.