Canned Protein

BMI Food Bites: Good growth for canned protein in 2010

Canned protein in SA has been subject to fair levels of volatility in annual rates of growth and a decline historically. However, the category managed to maintain consistent growth from 2007 onwards. The 2010 category performance represents a continuation of this growth trend, with a healthy increase of 11.9% recorded for the year, reports BMI. 

The canned meat sector in SA is primarily red meat, sometimes processed. Much of this meat is prepared and canned locally, with very little imported, notably ham.

Canned fish comprises mainly of pilchards, tuna and sardines. Some of the pilchards are caught locally, while all tuna is imported. Among other factors, local fish supplies are determined by quotas. Local production does not meet demands and the market relies heavily on imports.

Pilchards are generally used more by lower LSM consumers, while tuna consumption is seen predominantly by higher LSM consumers.

Market moves

  • Though there was only limited movement amongst local players during the base year, imports and exports saw good growth as new laws and players began affecting the market. This served to grow market volumes. 
  • In addition, canned protein usually offers a cost-effective alternative to meat during the less bullish economic times. Given the recession and the subsequent constraints placed on consumer budgets, canned protein volumes benefited from increased demand. 
  • The growth seen for 2010 is seen within both canned meat and canned fish. While canned fish is larger in volume terms, the growth within the two categories collectively bolstered market volumes.  
  • The future outlook for canned protein overall remains conservative but positive with limited growth anticipated for the short term.

Download the Annual Market Quantification from BMI for this category, here

Click here for more information on BMI Research