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America’s taste for hard seltzer is suddenly starting to wane

America’s taste for hard seltzer is suddenly starting to wane

The fast-growing market for hard seltzer is losing its fizz, tapering off in the US as competition intensifies. It’s an abrupt reversal: the category, with US sales of $4.3-billion, was a hit in recent years as health-conscious consumers sought out lower-calorie options and quarantine doldrums piqued interest in new flavours. Brands like White Claw, made […]

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