Ad industry unites against proposed alcohol ban

Members of the advertising industry have come together in an effort to prevent the government’s proposed ban on alcohol advertising.

More than 100 media owners, industry specialists, sport and event sponsors, members of the entertainment industry and the liquor trade, gathered in Johannesburg this week to debate the proposal. In particular, the negative impact it would have on the advertising and liquor trade industry was discussed, with the objective of the meeting for participating members to sign a petition against the proposed alcohol advertising ban.

The petition would be taken to all nine provinces in the next six weeks.

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SAB open to talks about alcohol advert ban

Meanwhile, SAB says it is willing to engage with the government over the proposal to ban liquor advertising, which, if it became law, would affect its sponsorship deals – including the national teams of the country’s biggest sporting codes — soccer, rugby and cricket — as well as the under-21 regional soccer league and the Fish and Duzi canoe races.
It is also a supplier sponsor to Premier Soccer League outfits Kaizer Chiefs and Orlando Pirates and the Super Rugby competition. Robyn Chalmers, SAB head of media and communications, told Business Day yesterday: “These issues are still at proposal stage, which means there is no bill, but we remain willing and open to engaging with government on these proposals.

“SAB shares the concern of government regarding the unacceptable level of alcohol abuse in SA and we look forward to working with government to put measures in place to fight the abuse of alcohol.” 

Chalmers said it was “not the company’s intention to encourage those who do not drink to do so, but rather, through responsible advertising, to provide consumers with the right information to make their brand choices”…..

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