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Absolut trials paper bottle prototype

Absolut trials paper bottle prototype

Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioural change’. The Absolut Company will trial paper-based bottles in November this year, across the Absolut Vodka and Absolut Mixt products. The prototypes will be made up […]

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