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09 Jun EFSA rejects 86-study strong Valio probiotic gut health claim

Posted at 12:27h in Top International Stuff by admin 0 Comments

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In what may be the most contentious rejection yet, EFSA’s health claims panel has refused Valio’s gut health dossier based on the Lactobacillus rhamnosus GG (LGG) strain (used in products such as Valio's Gefilus, the first clinically-backed probiotic consumer product on the
European...

09 Jun Innovating beyond consumers’ imaginings

Posted at 06:58h in Food Marketing Innovation and NPD by admin 0 Comments

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"The willingness – or perhaps the ability – to envision the new and then create it is all-too-rare in the food and beverage industries. Marketers, often highly risk-averse, fear doing anything that cannot be justified by consumer research...

09 Jun EFSA rejects 86-study strong Valio probiotic gut health claim

09 Jun Innovating beyond consumers’ imaginings

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