16 Mar UK: Unilever launches ice cream NPD offensive
Unilever UK has unveiled a host of ice cream NPD aimed at driving impulse sales - and tapping what it claims is “the biggest incremental sales opportunity in FMCG in 2014”....
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21 Aug Ice cream: why we love it and how it’s getting better
Ice cream does do something funny to a lot of us: it makes us nostalgic and happy and, if you take your cues from Bridget Jones, it helps us recover from heartbreak. The world is more colourful, slower-paced and simply more fun...
09 Sep European ice cream market stays cool despite a cold economy
New research from Mintel Global Market Navigator (GMN) reveals that, in Europe, perceptions of ice cream as an 'affordable luxury' has outweighed thriftiness and health considerations in the recent economic difficulties of the past year.
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