03 Apr Consumers overestimate benefits of organic foods
Consumers see a lot of value in organic foods and new research has found that those shoppers are willing to pay a great deal more for that value....
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17 Jan ‘Fair trade’ chocolate perceived as healthier
For many consumers, the label “fair trade” promotes the inaccurate assumption that a chocolate bar is lower in calories than its competitors, two new US studies have found. ...
14 Apr The health halo effect: don’t judge a food by its organic label
The taste and health benefits of organic food could all be in the mind, a new study suggests. Researchers have found that labelling something organic triggers the 'health halo' effect, tricking the brain into thinking it is...