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What happens if an advertising agency markets fresh fruits and vegetables the way they do processed foods? Agency, Victors & Spoils, has created campaigns for some of the biggest brands in the food industry — Coca-Cola, Quiznos and General Mills among them. Until now, what...
Nice bit of fresh fruit marketing innovation out of Queensland, Australia, where a major banana grower has launched a specially designed fresh banana vending machine in a Brisbane food court. This neatly bypasses traditional supply channels and supermarkets, and no doubt has a dandy premium...
The Cutie, a small, glossy, deep-orange citrus fruit is, acre for acre, the most profitable citrus in America. The story behind this mandarin/clementine variant is a fascinating tale of of big-money marketing...