As America’s big FMCG guns congregated in Florida for the Consumer Analyst Group of New York (CAGNY) conference this week, many of them are at a strategic and painful crossroads, observes Rabobank.
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Cereal companies, maligned for overprocessing, are now using the same techniques to put some nature back in the bowl...
Kellogg Co has announced a refresh of its Kellogg’s brand in what it calls "the most significant update of its marquee identity in company history". The update is showcased on theredesigned website — www.kelloggs.com — launching in the United States...
Breakfast cereals designed for kids have endured tomes of bad press, targeted by the food police as "sugar-salt laden food deserts/desserts" and who'd have us believe they have less nourishment than the box they're packaged in. This reputation is entirely undeserved, counters a leading American...
Seventeen of the nation’s largest food and beverage companies unveiled an agreement that outlines uniform nutrition criteria for foods advertised to children that will further strengthen voluntary efforts to change child-directed food advertising....