03 Oct Nestlé will shaft underperforming brands – CEO
Nestlé is to sell underperforming culprits from its sprawling portfolio of 8 000 brands, a move that some analysts believe could see brands such as Jenny Craig and PowerBar sold off....
13 Jun Coke’s ‘sharing’ advertising campaign a worldwide success
Started in Australia and New Zealand in late 2011, Coca-Cola’s super-successful 'Share a Coke' program is being replicated in 20 markets around the world this year, including the UK, Brazil and China. ...
10 Feb Taking on Red Bull and becoming a billion dollar brand
The energy drink world has long been dominated by Red Bull, with Monster forever lingering in second place. But there's another caffeine-packed beverage that's rising to the top tier: Rockstar....
08 Aug Less multitasking, more savouring the moment: life lessons from Nestea
JWT Intelligence citse the "rise of de-teching" as one of its top 10 trends for 2011. Multi-tasking has become an intrinsic part of life, and technology is both helping us get more done at once and pushing us to multi-task constantly. We’re becoming...