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Sending messages in bottles has been around since at least the Ancient Greeks...
TED, the non-profit organisation and website devoted to 'Ideas Worth Spreading', recently released its 2013 list of 10 “Ads Worth Spreading,” which recognises innovative and intelligent advertising people want to see and share with friends. Among them, and the only one...
Who would have guessed that a cloyingly sweet, mass-produced, calorie-free drink would become the most stylish drink in the world? As Diet Coke celebrates its 30th anniversary, this article toasts the top of the pops.
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The UK's regarded Marketing Magazine has named the energy drink's space mission as "unquestionably the marketing masterstroke of the year". ...
London-based digital agency, Work Club, has devised a very cool new campaign for Strongbow Gold Cider - a digitally-connected bottle cap called StartCap which when flipped becomes a trigger for something to happen - anything from automatically checking users into Foursquare (location-based social networking website...
Tea time is set for a Starbucks-style makeover as the worldwide chain aims to do for the beverage what it has for coffee.
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When it comes to Coca-Cola products, people tend to be die-hard fans. While Diet Coke has been a leading sugar-free soft drink since it was first released in 1982, it came to light that young adult males shied away from this beverage -- identifying it...
Coca-Cola is switching back to its time-honoured red can just one month after rolling out its flagship cola in a snow-white can, with much fanfare, for the year-end holidays. New seasonal cans in red are already on shelf, as white cans—initially expected to be in...
Women are all the rage in the drinks industry, it would appear. With product launches in beer, soft drinks and spirits targetting the fairer sex, the female of the species is in the spotlight. The critics are not impressed. So what are...
Jaegermeister fans this weekend should raise a glass to a man who not only transformed a little-known tipple into a top-selling liqueur, but also pioneered football shirt sponsorship. Guenter Mast, who died last week of heart failure aged 84,...