Woolworths unveils new-look food store concept
In late 2009, Woolworths unveiled its new-look flagship Foodmarket at Constantia Village. The store has been revamped and refreshed from top to bottom. It’s not only lighter and brighter, with wider aisles and additional tills making shopping more pleasurable, it also features a range of speciality shops within a shop including a butchery, a fishmonger, a bakery and a cheese shop.
The refurbished store is also one of the first to feature Woolworths’ new brand identity. The new look – actually a comprehensive new corporate signage system - will be rolled out across the business over time.
“We’ve really tried to put the market back into Foodmarket,” says Woolworths Divisional Director of Foods, Julian Novak. ”Now customers will not only find all the delicious fresh food they expect to find at Woolworths, they’ll also be able to come to us for specialist advice and service as well as their favourite quality brands.”
At the butchery, for example, customers will not only be able to buy the exact quantity they want of a wide range of cuts of Woolworths’ quality beef and lamb – including free range beef - they’ll also be able to place special orders and get advice about the best cuts to use, cooking methods, etc.
At the fish counter, customers will be able to choose from pre-packed chilled fish or have fish cut to order. They’ll also have the assurance that like all Woolworths’ seafood, the fish they buy at Woolworths’ Constantia conforms to Woolworths’ ”Fishing for the Future” initiative and has been responsibly sourced, legally caught and has full traceability.
The cheese counter stocks a wide range of cheeses from around South Africa as well as imported cheeses. In keeping with the market approach of the store, customers are welcome to ask for a taste before they buy.
Customers who have enjoyed the offerings at the in-store bakery will be happy to know that the new-look bakery still offers all their favourites, including rolls, croissants, pastries and other tasty treats all made from the finest ingredients.
Customers will also be able to choose from a wide range of top quality wines, both local and imported, as well as all the full gambit of ready-to-eat fare theyre used to finding at the deli counter.
The café section is bigger and better, offering a wide range of breakfasts, sandwiches, wraps, salads, smoothies, juices, sushi and more - all made fresh on the premises every day.
In keeping with the market feel, Woolworths Constantia will open at 7h30 Mondays to Saturdays.
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