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Top 2021 flavour trends: mashups and new sensory experiences

Top 2021 flavour trends: mashups and new sensory experiences

Hybrid flavour innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence. As a result, Flavour Mashups has emerged as the first of Innova Market Insights’ Top Ten Flavour Trends for 2021. Other important trends include the updating and reimagining of traditional […]

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