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The bittersweet sexist history of marketing diet soda

The bittersweet sexist history of marketing diet soda

Coca-Cola recently announced that its first diet soda, Tab, would be globally discontinued. Tab targeted women, specifically, promising to reshape their bodies. Here’s a great essay on the fascinating marketing of diet soda over the years… The Tab announcement was unsurprising: Tab made up just 1 percent of Coca-Cola’s sales in recent years. It’s also […]

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