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07 Jun SodaStream sizzles and fades on buyout rumours

Posted at 07:15h in Top International Stuff by admin 0 Comments

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PepsiCo's chief executive Indra Nooyi has denied speculation that the carbonated drinks maker is engaged in negotiations to buy Israel's SodaStream International for $2bn. In a statement read out by CNBC television, Nooyi said that the media report to buy Israel's SodaStream...

12 Feb For making DIY carbonation sexy

Posted at 05:21h in Food Marketing Innovation and NPD by admin 0 Comments

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SodaStream heads the list of FastCompany's [the fabulous online magazine and website that celebrates innovation of all kinds] annual list: The World's Top 10 Most Innovative Companies in Food. The company has been making many waves in the US, and elsewhere, even South Africa,...

23 Nov SodaStream trying to burst Big Soda’s bubble

Posted at 06:42h in Top International Stuff by admin 0 Comments

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Home carbonation beverage system maker, SodaStream International, is taking on "Big Soda" and looking to steal market share from the soft drink giants with the launch of its first global TV campaign and some posturing from its CEO.

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22 Feb The reinvention of SodaStream

Posted at 13:15h in Food Marketing Innovation and NPD by admin 0 Comments

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Since its financial dip in the 1990s, the SodaStream brand, once an icon of the 1980s suburban kitchen, has transformed itself to claim back its marketshare. The home fizzy drinks-making system that was hip in the 1970s and 1980s, is using its...

07 Jun SodaStream sizzles and fades on buyout rumours

12 Feb For making DIY carbonation sexy

23 Nov SodaStream trying to burst Big Soda’s bubble

22 Feb The reinvention of SodaStream

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