10 Apr Why the King of Margarine wants out
Unilever, formed in 1930 by the merger of a Dutch margarine maker (Margarine Unie) and a British soapmaker (Lever Brothers), is ditching the margarine. Why? Margarine isn't where the action is anymore.
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10 Apr Unilever butters up investors by selling margarines unit
Dutch-British consumer products giant Unilever has announced the surprise sale of its under-performing margarine division, seeking to soothe investor jitters after spurning a takeover bid by US rival Kraft Heinz.
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22 Oct Three ways to save a stagnant category
Many factors can cause a product category to fall out of favour and lose popularity with consumers; demographic shifts, health trends, changes in consumer taste. When this happens marketers are faced with tough questions: Which product innovations and messaging can win consumers back? What current...
21 Aug Unilever launches Flora Buttery in SA
Unilever has launched its Flora Buttery spread in South Africa. In a distinctive golden pack, it has all the taste of butter, but 70% less saturated fat, to give consumers the best of both. Adding a dash of butter, or “butteriness”, to a vegetable...
21 Aug Unilever launches Flora Buttery in SA
Unilever has launched its Flora Buttery spread in South Africa. In a distinctive golden pack, it has all the taste of butter, but 70% less saturated fat, to give consumers the best of both. Adding a dash of butter, or “butteriness”, to a vegetable...
27 Jun US: Butter’s back – sales rise as consumers seek pure ingredients
Innovation and new flavours are enabling the once-staid staple to outpace margarine and even olive oil in market growth....
14 Jun Aligning the regulations on fat spreads
How much fat is in that marge? Consumers will soon know the percentage of fat in bread spreads they buy in line with revised rules that will be imposed on margarine manufacturers by the Department of Agriculture, Forestry and Fisheries....
29 Apr Margarine myths debunked
Margarine is much in the news with the recent airing of a Carte Blanche Medical show [.Monday, 19 April 2010] which set out to debunk the myths of margarine
...28 Apr CANSA endorses Blossom Canola margarines
An analysis by the Cancer Association of South Africa (CANSA) of 40 margarines in South Africa has revealed that Blossom Canola and Blossom Canola Light, are the healthiest local margarines - due to a low to high ratio of omega-6 to omega-3...