Biltong is still new to US consumers, and many who have tried and tasted it simply compare the product with jerky. But let’s face it: Biltong is not “jerky” made with South African recipes. It is a standalone category that appeals to nutrition food eaters. One of its main US purveyors has trademarked it thus: "What jerky wants to be".
Introducing consumers to a new brand isn’t easy, but when the product is an entirely new concept, this challenge is magnified ten-fold, as illustrated by the struggles startup Ayoba-Yo experienced trying to explain biltong to American shoppers.
Euromonitor International visited the 2014 Sweets and Snacks Expo and identified five key trends in snacks. Based on its observations, mini products, such as mini York Peppermints, are even bigger in 2014 than at the 2013 show. Products such as Hershey's Ice Breakers Cool Blasts...
Approximately 580 dogs have died and 3,600 reported sick in a mysterious connection with consuming Chinese jerky treats, according to a new update from the US FDA. ...
Unlike the passionate love affair most South Africans have with biltong, the American equivalent, beef jerky, has always been something of an outcast food in the US, a favourite of truckers and staple of gas-station checkouts. Things are changing, and it's undergoing a metamorphosis as...