Frito-Lay has long dominated the snack-food business by relentlessly focusing on the middle swath of America that eats chips and pretzels without regard to the effect on the waistline. Now, though, Frito-Lay, a unit of PepsiCo, is building a “company within a company”...
Frito-Lay fans really "like" the brand. The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for "Most Fans on Facebook in 24 Hours", with nearly 1.6 million "likes" in one day, which occurred April 11....
That nebulous, indefinable word "natural" has hit the top of the trends charts early this year, with PepsiCo walking its much-vaunted talk to produce healthier offerings.
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