20 Nov Chobani empire’s next move is oat milks
The top seller of yogurt in America is plowing into plant-based foods. ‘Fast Company’ has an in-depth look at the germination of the Chobani Oat line, launching in January 2020.
The top seller of yogurt in America is plowing into plant-based foods. ‘Fast Company’ has an in-depth look at the germination of the Chobani Oat line, launching in January 2020.
In mid-April, the founder of massively successful US yogurt company Chobani, Hamdi Ulukaya, gave the opening talk for the first night of TED 2019, this year's TED talk conference in Vancouver. In short, he posited, most CEOs are leading their companies wrong.
As the current superstar of the American dairy sector, when Chobani debuts a new product it always piques big interest. This year Chobani has just launched its first plant-based product, another bid to disrupt the Greek yogurt market they first built: Non-dairy Chobani.
Chobani, America's No 1-selling Greek Yogurt brand, plans to expand into other categories this US summer as it faces intensifying competition in the fast growing category. It's also looking to new international markets....
Turkish immigrant to the US, Hamdi Ulukaya, wanted yogurt like that back home, so he made some – like a billion dollars' worth of it. [An excellent article on what has to be one of the most amazing food success stories ever. Ed]
...Chobani, the best-selling yoghurt brand in the US, has given its founder, Turkish immigrant, Hamdi Ulukaya, a net worth of at least $1,1 billion in under five years, according to data compiled by Bloomberg.
...If you want a Greek growth story, here's one that's not about debt and defaulting - but it's set in New York and we're talking Greek yoghurt. One of the best-selling foods in American grocery stores is back in the news...
Fueled by rising demand for Greek varieties, yoghurt finished 2010 as one of the fastest-growing grocery categories in the US, according to new figures from SymphonyIRI, reports Advertising Age. But the battle for dominance is just beginning, as yoghurt upstarts and stalwarts...